Everyday more and more businesses are starting to create blogs. They are using these blogs to help market themselves. The thing that business owners need to keep in mind is that the only way the blog can possibly turn into a successful marketing tool is if the business owner has a solid understanding about how to get traffic to the blog.
Social networking is not something that any business owner can afford to ignore. When a business sets up an account with websites like Twitter and Facebook, they are making it possible for them to connect with thousands of people. Not only will the business be able to use the social networking websites to help them connect with customers, but the fact that both Facebook and Twitter allow the posting of blog links, makes it easy to alert fans of the business that something new has been posted to the blog. Not only will participating in social networking help the business get traffic to the blog, but the backlinks that the business is able to use in their profiles and comments will help boost their websites search engine rankings.
Interestingly enough, one of the things that some businesses have done to get traffic to their blog is writing articles and posting comments on discussion boards that actually direct readers back to the businesses blog. There are two ways that this can work. The first is by making sure the article/discussion post is directly related to a topic that the business recently blogged about. If a person stumbles across the article and becomes interested in the topic, naturally the next step is reading the blog post. The second way that the article/discussion post helps the blog is that a link to the blog can be embedded in the article, which will boost the blogs search engine ranking, making it easier for people to find.
One of the things that businesses is going to want to do is to look at their website and figure out how the layout can be changed so that visitors will be able to find the blog easily. Some businesses choose to handle this by making sure that the blog is a part of their website. Other businesses find that they prefer it when they have the blog located on a separate server. Instead of posting it directly on their website, they make sure that they have a very prominent link on their home page and invite all the webpage visitors to check out the blog.
It is important that business owners don’t get so obsessed with the idea of being able to get traffic to their blog that they forget about the actual blog. It is up to the business owner to make sure that the blog is updated frequently with interesting posts.
Stephanie Everette is a entrepreneur who loves helping people solve problems.