Business blogging is the process of communicating effectively with your past, present and potential customers.
While, in essence, you could begin without any prior planning and preparation, as with any resource, it’s always strongly recommended that you develop a strategy to follow and this information details three things you need to know before you start business blogging.
1. What to expect
As a business blog is an extremely versatile resource, it can often be difficult to understand exactly what you should expect, as the results can vary considerably.
Therefore, prior to beginning, it’s important that you not only do your research into what can be achieved through a regular and effective strategy, but also understand what it is you want to receive from business blogging – without this information, it’s almost impossible to determine whether or not business blogging has been meet your expectations after its implementation.
2. Who’s going to blog
Ask any business who hasn’t hired an agency to carry out business blogging services for them about the problems they’ve faced and it’s almost guaranteed that one of the most common answers will be that they struggled to find someone within their organization to blog on a regular basis.
You may think that it would be easy, finding someone with a few spare hours each week to create and publish blog posts, but the simple fact is most won’t have the time that’s required and therefore won’t be particularly forthcoming.
Don’t just assume people within your organization will be able to blog. If you’re not going to hire a dedicated business blogging agency, be certain that some of your staff will have the time to blog, as without this commitment, a business blog could lay dormant almost immediately after its launch.
3. What you should be blogging about
This may sound like a simple and obvious point to some, but the truth is that some businesses start to blog about completely the wrong topics.
Sure, it’s always good to make a blog post about a personal story as it shows there’s a human side to the person behind the blog posts, but you don’t need to be producing a blog post every day detailing what you had for lunch, what you’re buying your daughter for her birthday or where you’re taking your partner for your anniversary.
One of the most difficult aspect of creating blog posts is developing suitable, relevant and fresh ideas. While you don’t have to create them at the planning stage, it is strongly advised that you have at least a basic understanding of what you’re going to be discussing in the coming months.
As one of the most favourable resources to utilize at present, business blogging can be extremely beneficial to organizations of all sizes and to ensure you get the most from your strategy, the answer is simple – plan and prepare extensively.